CLIENT
SMG Swiss Marketplace Group AG
EVENT
SMG – A Winter Wonderland
In December 2022, the first winter party of SMG Swiss Marketplace Group AG for over 500 employees took place at Aura in Zurich. The employees could choose the motto and the rough program by voting. In the spirit of “Ugly Christmas Sweater”, the location was transformed into a Winter Wonderland.
To meet the desire to celebrate and watch the World Cup match between Switzerland and Serbia at the same time, two different parties were held at the venue during 90 minutes. The bar was transformed into a World Cup studio with live broadcast of the match. Tatjana Hänni, Chief Sporting Director of the US National Women’s Soccer League, commented on the match as an expert, but also from a female point of view. The guests in the event hall were able to challenge each other in various quiz games thanks to star host Sven Epiney.
Brandsoul was responsible for the organization and coordination and supervised the event on site. In addition, the creative agency was in charge of the entire scenography.
Photography:
Irina Garcia, Eduard Meltzer
