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«Design without Limit»
BRAND EXPERIENCE
Design Challenge à la Parisienne
Brandsoul used a creative activation campaign to transform the Parisienne target audience into
shoe designers.
Brandsoul created a “customise your own sneaker” challenge for the ASU 25 target group as a Parisienne activation campaign on its entertainment platform. Visitors to the Parisienne website were invited to select various design elements and to create their very own sneakers. A draw was then held to select the winning designs. These designs were replicated in collaboration with a local artist and then sent to the winners.
