CLIENT
LANDQUART FASHION OUTLET
EVENT
The Superbag – An icon for the Landquart Fashion Outlet
For the spring campaign of the Landquart Fashion Outlet,Brandsoul realised activations in public places as part of a 360°concept.
The agency designed the “Superbag“: an oversized,walk-in shopping bag was placed at Zurich Main Station, insidewhich an unexpected fantasy world opened up. Passers-bywere given a voucher made of plantable paper as they walkedthrough the bag. This could be exchanged for a discount, adrink at the outlet and the flyer planted at home. At the sametime, a flash mob took place in the city center – hostesseswalked through Zurich with small “Superbags” filled with flowersand attracted attention.
