CLIENT
GALENICA
"When science meets nature"
PRODUCT LAUNCH
360° product introduction
Product launch for the Dermafora cosmetics brand.
Brandsoul ensures a strong brand position on the Swiss market by creating a 360° activation and anticipation campaign for Dermafora.
Brandsoul designed an end-to-end campaign featuring communication measures for the Dermafora skincare cosmetic line by the beauty manufacturer Verfora to activate and anticipate the brand. Dermafora secured a strong position on the Swiss market thanks to a variety of communication measures both before and during the launch of its five product lines.
Besides creating the brand language and the “When science meets nature” claim, Brandsoul developed the concept and a communication plan for all channels, including social media. A photo shoot was also prepared and organised for the product campaign content.
The concept for key visuals was created and implemented, and they are now positioned as a print medium at the POS in the Coop Vitality, Amavita and Sunstore pharmacies.
A Dermafora image film was produced as an additional communication measure and to amplify the brand’s values and core message. Brandsoul was in charge of the storyboard, casting and production.
Brandsoul was also responsible for creating the concept, design, concept and programming for the Dermafora website.
