CLIENT
ALLERGAN
"Three train stations - one stage"
BRAND COMMUNICATION
"the New Wow"
Pop-up Stand
Brandsoul developed a pop-up stand for nationwide activation of the target group during Allergan’s The New Wow campaign.
During Allergan’s treatment awareness campaign The New Wow, Brandsoul was responsible for designing a pop-up stand that was intended to provide education, awareness raising and visualisation for filler injections and cryolipolysis treatments. The stand was set up at the main railway stations in Zurich, Bern and Geneva.
Its purpose was to raise awareness among passers by and generate interest in the treatment. Practicing physicians offered brief informational consultations at the stand to build trust and to reduce inhibitions in regard to a treatment.
In addition to the scenographic concept, Brandsoul was also responsible for the content, activation at the stand and for organisation and coordination of assembly and dismantling.
